FIX BURGER

A bold and expressive fast-food rebrand focused on energy, appetite, and instant visual impact.
Without redesigning the original logo, the identity system was rebuilt through an aggressive editorial approach that transforms the brand into a loud, contemporary street-food experience.

The visual language revolves around oversized Arabic typography, saturated red tones, and high-contrast food photography designed to feel immediate and crave-inducing. Instead of relying on polished corporate layouts, the system embraces raw composition, playful distortion, handwritten graphic elements, and close-up food textures to create a stronger emotional reaction.

Typography became the main branding tool across the feed, functioning almost like a voice. Large Arabic headlines interact directly with the food, wrapping around products, cutting through compositions, and creating movement throughout the layout. This gives the brand a recognizable attitude even without heavy logo placement.

The photography direction focuses on indulgence and sensory detail: melting cheese, glossy sauces, crispy textures, stacked burgers, handheld shots, and exaggerated proportions. Combined with the intense red palette, the visuals create a feeling that sits between street culture, fast food advertising, and contemporary editorial design.

Graphic illustrations inspired by flames, arrows, and hand-drawn marks were integrated to add humor, motion, and personality to the system. The result feels youthful, loud, and intentionally overstimulating, matching the emotional experience of fast food itself.

The final outcome is a cohesive social media identity that modernizes the brand while preserving its familiarity, turning it into a visually memorable and highly shareable digital presence.